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Pureza : The Story of Negros Sugar at Powerplant Cinema

For the first time on the Philippine cinema, a full-length documentary film on the struggling sugar industry of the island of Negros and how a piece of crystallized grain could affect a whole island of 3 million people!

At the turn of the 20th century, Negrense “hacienderos” (sugarcane land owners) were the richest and their farm workers the highest paid in the country. But in a span of a century, the Negros sugar industry plunged from its proverbial pedestal into its inglorious present state.

Why is the industry in peril? Is it, indeed, a flailing sunset industry?

Filmmaker J. Abello, a former sugarcane farm manager, offers a glimpseof the island’s turbulent history through dramatic and controversial video: lavish parties of Negros sugar barons, candid interviews withhacienderos, never before seen footage of Negros Island…and more.

“Pureza: the Story of Negros Sugar” traces the history of the Negros sugar industry as it faces strife and discord in the advent of the 21st century.

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